TIERED SPONSORSHIP MODEL
- YY
- Nov 30, 2018
- 2 min read
| PR Team: Yoke Yen, Renee
(Thong, 2018)
Before sending out the sponsorship letter, the PR team from marketing department was sourcing sponsor to provide a financial or material support for the event organise by students. Thus, sponsors would able to gain brand exposure and awareness. As shown above it was a tiered sponsorship model explained the sponsorship packages and benefits.
As showed above it were two different packages which are platinum and gold packages allow sponsors to choose. However, PR team had decided which sponsors they wish to receive a platinum or gold sponsorship package. As sponsor agreed to contribute platinum packages to the event, sponsor will be provide financial support of RM2,000 and getting a 6ft* 6ft free event booth space for both days event. Besides, they will be listed as "Main sponsors" for all the event promotion gears. Company logo will be printed on ticket, poster, event backdrop, organiser's T-shirt. The platinum sponsorship packages has the privilege enjoy a single page brand stories on event brochure. Besides, sponsors will have 10 free social media post on the event organisation's Facebook and Instagram. Sponsors were allowed to control the content and where to post on the organisation's social media.
For the gold sponsorship package will be provide material support for the event. It can be providing product samples, vouchers or promo code as the event door gifts, prizes for lucky draw and the best photo competition winners. They will be listed as "supporting sponsors" for all the promotion gears. Company logo will be printed on tickets, poster, event backdrop and organiser's T-shirt. For the brochure, it was different with platinum sponsors; company logo will be listed with others supporting sponsors all in one pages. Besides, gold packages sponsors will have only 2 free social media post on the event organisation's Facebook and Instagram. Although, sponsors will have the same benefits able to control the content and where to post on the organisation's social media. All the terms and conditions were able to be negotiated to have a better partnership experience between organisation and sponsors.
Bibliography
Thong, Y. (2018). [image] Tiered sponsorship model.
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